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Customer experience and the digitised supply chain

Industry views | 02 February 2018

Adrain Colmen CEO in front of a Wincanton lorry

By Adrian Colman, Chief Executive, Wincanton

We all know that the world around us is changing, and changing fast. For those of us in the logistics industry, we’ve seen just how rapidly ‘digital’ has already started to change the way supply chains work in this connected, always-on environment. What was once a slow, manual, paper-based process is now conducted at lightning speed through a succession of screens and cloud-based applications relaying information around the world.

With the rapid digitisation of the supply chain, it could be easy to become overwhelmed or confused by the myriad of technologies on offer. How can retailers or manufacturers ensure they’re deploying the most effective technology within their supply chains to create the most value, exceed customer expectations and still hit all their own cost objectives?

Answering this question is just one of the reasons we’ve produced the Wincanton Guide to the Digitised Supply Chain.

As the largest British logistics company, we play a central role in many different logistics operations, from food manufacture through to cement distribution. It is this role, at the heart of the UK economy, which gives us the breadth of knowledge and understanding to guide our customers through the challenge of integrating traditional, physical logistics networks and delivering a compelling digital experience.

The Wincanton Guide to the Digitised Supply Chain has been written to help our customers think about the right technology to match their client’s expectation with their experience. Our job is to work with our customers to develop their supply chains together, so that they have the most effective and efficient technology in place, ensuring their end-customer’s expectations are met every time.

In this first chapter, which you can download now, we explain what we mean by ‘digital’ and how consumer expectations are moulding new supply chains. Each week we’ll publish a new chapter covering topics such as Blockchain, Internet of Things and Artificial Intelligence.

In next week’s chapter, we will be discussing the shift from supply chain to supply network. In a world of connected data, the supply chain looks less like a linear sequence of events and more like network. We examine this fundamental shift in thinking and the impact it has on our ability to fulfil customer expectations – but that’s next week…