We use cookies to make this site simpler. Find out more about cookies

Start-ups showcase innovation progress as first W2 Labs programme draws to a close

Press releases | 13 September 2017


Ten weeks of intensive development and innovation have drawn to a close as Wincanton, the largest British logistics provider, has hosted the final 6 start-ups taking part in its W² Labs programme for its long awaited demo day. The event gave these start-ups the opportunity to demonstrate the value of their technologies to an audience of Wincanton’s key stakeholders, with a view to securing an ongoing commercial agreement with the company.

Wincanton launched W² Labs earlier this year to explore the exciting opportunities in the area of digital innovation offered by start-ups. It is hoped that the technology they provide could lead to improvements within the logistics sector relating to themes such as shortened supply chains, robotics, IoT and increased digitisation, all to improve the customer experience.

The programme initially received 92 submissions from 12 countries, which was then reduced to 24 ahead of the pitch day in May, and finally to the 6 who were given the opportunity to present at demo day: CinChapi, Routeique, Storekat, Street Stream, Synaptiv and ZigZag.

Over the last 10 weeks, the start-ups have been working with Wincanton’s business experts to hone their ideas, and prove their concepts in the context of the company’s day-to-day operations. The start-ups have also engaged in trials with some of Wincanton’s key customers, using real business data to refine and streamline their propositions. This has helped them to gain a better understanding of the environment that their products could be deployed in, and also demonstrated to customers the efforts that Wincanton is making to evolve its offering through technological innovation.

Following the presentations at demo day, Wincanton and the start-ups will continue to work together in order to seek a commercial agreement that could potentially see some of these implemented in the business.

Adrian Colman, Wincanton’s CEO, said:

“We wanted to harness the passion and unconstrained thinking that start-ups can bring to our business, along with their ideas and experience, especially with regards to digitisation in the supply chain. The W2 Labs has presented many great opportunities for us as a business and for our customers.”

Marcos Hart, Wincanton’s Business Optimisation and Transformation Director, said:

“It has been thoroughly enjoyable to witness and be a part of the journey that these start-ups have been on with us over the last couple of months.

“The concepts that they have presented to us today are the culmination of many hours of hard work and collaborative thinking, and we’re excited to see what the future holds in terms of putting some of these innovative concepts into practice.”

Wincanton is aiming to become the most innovative, effective and respected logistics company operating in the space, and W² Labs is just one of the ways that it is hoping to achieve this.

How can we help?

Have a supply chain question, need some help, just want a chat? Contact Wincanton today.