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Making road safety our number one priority

Industry views | 28 November 2017


By Marcos Hart, Business Optimisation and Transformation Director

Last week was Road Safety Week, the UK’s biggest annual road safety charity event. The theme - ‘speed down, save lives’ –was the message behind initiatives aimed at educating road users to boost safety awareness for all.

As a business with more than 3,600 vehicles on the road, the safety of our drivers, other road users and members of the public is our number one priority. We run a comprehensive programme of driver Certificate of Professional Competence (CPC) training, delivered throughout the year, with courses covering legal compliance through to driver wellbeing. Carried out by our in-house training and development team, the result of our comprehensive training plan and continued investment is a fully compliant and engaged driver workforce.

In addition to this, our innovative STAR (Standards, Training, Attitude, Recognition) approach combines our driver intervention programme with a recognition scheme to implement a risk-based approach to driver development. The programme works closely with our drivers to target areas for individual development, where needed, and rewards exemplary performers with Gold, Silver or Bronze status.

To recognise the high standards of our driver colleagues throughout the year we have, for the last 14 years, run our Driver of the Year competition to assess the best of the best.  Using telematics and other similar data sources, as well customer feedback gathered over the course of the year, the best drivers are invited to a day-long event at Silverstone where they undertake a range of tasks designed to put their skills to the test. The tasks themselves are scored by our dedicated and industry-leading team of driver trainers so we can be sure these drivers are raising the bar and setting high standards for our driver colleagues and the industry as a whole.

And it’s not just our drivers where we make investments in safety. Our vehicles are equipped with market-leading safety features which include lane departure alerts, automatic emergency braking and adaptive cruise control.

As Road Safety Week draws to a close for another year, we will continue to keep safety our number one operational priority by investing in our drivers, their training and the best vehicle safety features available on the market.