Wincanton’s shared user, robotics solution has accelerated our eCommerce customers’ ability to rapidly respond to consumer demand.

Innovating to improve outcomes 

Operating from Wincanton’s state-of-the-art 210,000 sq ft shared user, eFulfiment distribution centre in Northampton, home to some of the UK’s leading mid-market, growth-oriented eCommerce brands, our shared user robotics solution is transforming eFulfilment for our customers. 

Our investment in collaborative robotic technology means we have greater flexibility in our operations for customers, enabling us to better manage the fluctuating product volumes associated with high volume eFulfilment work. 

Comprising of 48 autonomous mobile robots (AMRs), 283 racks and 12,000 inventory locations all fully integrated with our warehouse management system, this smart, safe and flexible goods-to-person picking solution has lowered labour intensity and improved peak productivity by 200%. 

Scalable for growth 

Synergistic customers, including well known and fast-growing brands in UK mid-market eCommerce, have all befitted from high volume throughput in the shared user solution, which can handle up to 70,000 units per day. 

Promotional events such as Black Friday and Cyber Monday are vital for our eCommerce customers, but these events create micro-peaks where order output is increased substantially over short time frames. Our robotics solution ensures eCommerce brands can promote and market with confidence that orders will be fulfilled on-time and in-full.  

By increasing the agility, resilience, and efficiency of our eCommerce customers’ supply chains they can focus their investments on product development and maximising sales opportunities. 

Increasing peak productivity 

Our flexible robotics solution provides productivity on-demand. In the run-up to Christmas 2022, we quickly migrated stock into the solution for one customer to ensure a micro-peak was successfully fulfilled. 

The success of the first multi-user deployment of autonomous mobile robots in the UK was recognised in 2023, when it was shortlisted as a Supply Chain Gamechanger at the Retail Gazette Awards, for the Best Use of Robotics at the Supply Chain Excellence Awards and for two Robotics and Automation Awards alongside our customer Molton Brown. 


increase in peak productivity




 storage compartments