Wincanton signs new contract with fast-growing fragrance brand KAYALI

Wincanton has won a new contract with KAYALI to provide B2B fulfilment services for one of the world’s leading disruptive fragrance brands.  

KAYALI will benefit from Wincanton’s expertise and knowledge in providing fast-growing brands with fulfilment services, particularly during vital peak periods. Services will be based at Wincanton’s specialist facility in Northampton.

Founded in 2018, KAYALI has rapidly become a disruptive force in the fragrance industry gaining global recognition for its unique approach to modern perfumery. In February 2025 KAYALI was acquired by global growth investor General Atlantic to accelerate the brand’s evolution.

Carl Moore, Managing Director – eFulfilment, at Wincanton, said:

“We’re delighted to be starting our journey with KAYALI as it embarks on a new chapter in its story. Our experience and proven services in the beauty industry will provide KAYALI with the assurance it needs to continue its growth in the UK fragrance sector.”

Marijana Pavicic, VP Operations at KAYALI, said:

"Partnering with Wincanton marks an exciting milestone for us as we continue expanding our presence in the UK. Their deep expertise in beauty logistics gives us the confidence to scale efficiently while delivering a premium experience to our customers.”