The road to net-zero is full of challenges - but also opportunities. At a recent roundtable hosted by Wincanton, senior leaders from retail, manufacturing, and construction shared their real-world perspectives on the transition to low-carbon transport.
Their insights are now available in our exclusive mini-guide:
The Role of Digital Transport in Meeting Net-Zero 2050 Targets.
Key themes include:
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Balancing priorities: 66% of leaders feel under pressure to hit net-zero, while 54% believe they’ll struggle to meet these targets.
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Collaboration unlocks potential: 65% believe collaboration is key, but 63% say procurement processes are holding back innovation.
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Digital transformation as a lever: Why 42% are unsure how to optimise further and 50% are struggling to secure innovation investment.
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No time for tokenism: Many businesses still treat EV adoption as a symbolic gesture, while others wait for technology to “win the race”.
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Service redefined: Moving to net-zero may require rethinking traditional measures of service quality - but does that mean compromising customer experience?

Why download the guide?
This concise, insight-rich mini-guide is your window into the real conversations shaping logistics today. Whether you’re just beginning your net-zero journey or seeking practical next steps, the guide offers:
- Insights from industry leaders and decision makers
- Practical actions to balance cost, carbon and service
- Strategies to embrace collaboration and digital optimisation
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