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Supplier to Customer (S2C)

Two male employees wearing navy caps with the Wincanton logo and white gloves, carrying a cream sofa

Supplier to Customer (S2C), Wincanton’s Drop Ship Vendor (DSV) solution, provides a managed service delivering from suppliers direct to the end customer. This service manages the KPIs agreed with your suppliers, offers real time communications with customers and removes your requirement for additional storage and the costs associated with holding a wide range of products in your inventory.

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How can we help your business?

Knowing where an order is at any one time is a growing consumer expectation. When it’s shipped direct to your customer, your brand is in the hands of your supplier.  With S2C, not only do your customers know exactly where their product is within the delivery process, but we can integrate the service to fully manage numerous suppliers on your behalf. This managed service provides greater visibility and accountability throughout the order and delivery process


Meeting your challenges

Having the right amount of inventory available to fulfil promotions, as well as holding additional stock during the peak period, can be a major challenge for retailers. The need to reduce the amount of stock a retailer physically holds, and the storage costs associated, without impacting sales is key.

Our partnership with Virtualstock allows us to offer S2C to retailers as a seamless part of our overall eFulfilment process. We manage your suppliers and communicate with your customers to provide one single point of contact throughout the customer process.


Improved customer experience

When retailers are unable to meet the experience expectations of their customers they may receive higher call volumes to customer service centres, higher cancellation levels and an increased number of returns.

S2C improves customer experience and retention through fully trained and knowledgeable customer service representatives in dedicated call centres, as well as through the provision of proactive delivery communication via text or email.


Keep costs down

Managing multiple suppliers increases cost to serve with the potential for higher capital expenditure and additional resource requirements. There can also be a higher reliance on manual and time-consuming processes and paper-based systems when manging multiple suppliers.

S2C can reduce this reliance by onboarding and managing multiple suppliers and their performance on your behalf so you can focus on what’s important, providing your customer with the very best experience.  


Delivering expectations

Being able to provide exact delivery information to the customer can be challenging if retailers don't have the right infrastructure. The ability to offer specific delivery slots, on specific days, and accommodate additional delivery requirements all support the overall customer experience. Our fully managed service supports continued delivery success by setting and monitoring supplier KPIs including inventory levels and delivery times and manages on-going performance in line with retailers' requirements.

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Related markets

Home & DIY

Our award winning eCommerce fulfilment services for the Home & DIY sectors have been honed and refined over many years to transform your customers’ experience.

General merchandise

Complete supply chain logistics for retailers of fashion, health and beauty products, lifestyle and leisure, and consumer electronics.

Why choose Wincanton?

Put simply, our ambition is to be recognised as the best in our chosen markets, with a reputation for delivering service excellence and value to our customers every day. Through our experience, we know that every logistics solution is different. We work closely with our customers to understand their markets so that we can tailor solutions that fit their specific requirements and suit their brand.

IT services

Wincanton has created an in-house IT team responsible for product and services deployment and technology management with well proven and established corporate governance processes.

Continuous improvement

Wincanton is committed to continually improving our processes and methods to ensure we deliver the best possible service to our customers. Our internal suite of tools creates a consistent approach across the business, from self-assessment databases and balanced scorecards, through to employee survey results and safety culture assessments, with all results immediately available in order to identify strengths and areas for improvement.

Health and safety

We help our people to support our customers by delivering the highest standards in safety. Our priority is to safeguard the well-being of our people, our customers and the wider public through ongoing health and safety education at every level of the business.

How can we help?

Have a supply chain question, need some help, just want a chat? Contact Wincanton today.