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Reverse Logistics

Female Wincanton employee marking returns with a pen and paper surrounded by bottles

The efficient management of returns is fast becoming a crutial component for the success or failure of any successful retail operation.

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How can we help your business?

Refunds must be swiftly processed and stock recycled to ensure minimum sales potential, and we work closely with major retailers of offer highly customisable returns logisitics.


Adding value to reverse logistics

Returns management or reverse logistics is an important area for retailers. It can make or break customer satisfaction and loyalty, as well as the bottom line if the products are not put back on the shelf fast enough.  To top it all it's a regulation minefield with the Consumer Rights directive, WEEE directive, and the Product Safety directive. Wincanton provides integrated returns management solutions which give retailers peace of mind that their customers’ returns are being handled in an efficient and cost-effective manner.


Managing customer returns

Wincanton provides returns management solutions as part of a complete end-to-end supply chain solution. Our home delivery service aims to offer a flexible delivery schedule and re-booking service, while our communication with both stores and the end customer ensures that everyone is kept fully informed of progress at all times. We treat all returns with as much care as we do an inbound product, ensuring its speedy progression through the returns process so it can be put back on the shelf for resale where possible.


Minimising the cost of returns and reverse logistics

Returns are often complex to process. They may need investigation, sorting, recycling, repackaging or reworking to maximise the retail value of the returned product. Wincanton applies Lean Six Sigma processes across our returns management procedure to avoid waste and limit margin erosion.

We build in flexibility to cater for the unscheduled and haphazard nature of returns while increasing traceability to ensure a successful flow of communication between the retailer and the consumer. 

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Related markets

Home & DIY

Our award winning eCommerce fulfilment services for the Home & DIY sectors have been honed and refined over many years to transform your customers’ experience.


Working across the grocery industry, with both the major retailers and manufacturers, we are perfectly positioned to facilitate collaboration between the two.

Why choose Wincanton?

Put simply, our ambition is to be recognised as the best in our chosen markets, with a reputation for delivering service excellence and value to our customers every day. Through our experience, we know that every logistics solution is different. We work closely with our customers to understand their markets so that we can tailor solutions that fit their specific requirements and suit their brand.

IT services

Wincanton has created an in-house IT team responsible for product and services deployment and technology management with well proven and established corporate governance processes.

Continuous improvement

Wincanton is committed to continually improving our processes and methods to ensure we deliver the best possible service to our customers. Our internal suite of tools creates a consistent approach across the business, from self-assessment databases and balanced scorecards, through to employee survey results and safety culture assessments, with all results immediately available in order to identify strengths and areas for improvement.

Health and safety

We help our people to support our customers by delivering the highest standards in safety. Our priority is to safeguard the well-being of our people, our customers and the wider public through ongoing health and safety education at every level of the business.

How can we help?

Have a supply chain question, need some help, just want a chat? Contact Wincanton today.