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Digitisation of supply chain critical to meeting customer experience demands

Press releases | 30 January 2018

Digital image of road from above at night

Wincanton issues guide to the digitised supply chain to help companies plan for industry transformation

Wincanton, the largest British logistics company, has today launched a roadmap for businesses looking to transform their customer experience through digitisation of the supply chain. The rise of the digitally discerning consumer and business customer has brought the logistics sectors to a seminal moment, where recognition of this new world and the uptake of digital technology is critical to remaining relevant.

‘The Wincanton Guide to the Digitised Supply Chain’, launched today, contends that a connected, always on, world has led to a new expectation of experience driven by businesses such as Amazon and Netflix that are able to deliver anything, whether it be goods, services or entertainment, on demand.

The guide draws on the knowledge and experience of Wincanton experts, and organisations such as IBM, Zebra Technologies, Russel Reynolds and Segro. It provides businesses that are dependent on a resilient and functional supply chain with insight into the rapidly changing digital landscape, which is in turn transforming customer expectations.

By adopting a ‘near and next’ mind set, Wincanton has looked at the key themes that are set to define the sector in the short and medium-term, with the aim of providing actionable business advice to businesses that are already starting to make the shift, or prepared to do so immediately.

Adrian Colman, CEO of Wincanton, says:

"It’s all too easy to be dazzled or confused by talk of the future, and one of the biggest issues facing businesses in our sector is the sheer number of technologies there are to learn about and choose from.

At Wincanton, we are gearing up for the digitised supply chain by developing a deep understanding of what it takes to lead. We have produced this guide to cover the most relevant and actionable aspects of digitisation in the supply chain, with reference to the topics and tools that will bring benefits to our customers, and ultimately their customers or consumers as well."

A selection of the themes that are covered in the guide are:

To sign up and receive a full copy of the report, please follow http://go.wincanton.co.uk/digital-guide/chapter-1

How can we help?

Have a supply chain question, need some help, just want a chat? Contact Wincanton today.