Engaging positively and making a difference
Whether our team is badged ‘Wincanton’ or wearing the uniforms and delivering the brand promises of our customers, our more than 200 locations are important assets in local communities. As well as providing employment opportunities, we’re also committed to developing programmes that promote and encourage links between our business and the community.
Each location’s sustainability plan includes community engagement and fundraising projects – and during the year we organised a wide range of such activities, from charity events and environmental projects to family fun days.
We continued to work with schools during the year, with our Halfords team visiting eight schools and encouraging 1,150 children to be safe around trucks, by educating them on the dangers in a real life setting. Through the Children’s Health & Safety Around Trucks initiative, drivers on the Halfords contract ran an interactive session with pupils, showing the dangers of blind spots.
At Trentham, our team transformed a derelict lot into a new sensory garden for local charity Free Spirits Daycare Centre, which works with young adults with learning and physical disabilities. The team cleared a large section of overgrown weeds, whitewashed walls, repainted an old storage container, and built planters and a mud kitchen as well as installing a wheelchair-accessible swing.
Rather than promote one charity companywide, we believe in the importance of empowering our sites to make their own decisions on what local charities or fundraising ideas to support. Over the course of the year, our teams took part in a vast range of fundraising activities... from an ice bucket challenge in aid of Children in Need to dressing up as elves for the Alzheimer’s Society and organising Christmas toy appeals.